The agency had developed a whacky, “go on a tangent” campaign for Fruitopia. It was a lot of fun coming up with the “MUTANT TENTACLE MOUSE GRABBER”. The Mutant Tentacle would stalk your mouse around the bottle cap. If you dared rollover it would come in and literally steal your mouse cursor. The ads were used to further the campaign branding and to drive traffic to the contest site.
Client: Fruitopia What: Banner Ad Date: 2007 Role: Concepts, Designer, Animator, and Developer Launch