McDonald's Banners

McDonald’s Banners

Client: McDonald's What: Banner Ads Date: 2006 Role: Designer Launch

The first set of ads were targeted at parents and the client gave us free reign to move away from the traditional red and yellow brand colours to communicate the fresh options available in children’s Happy Meals. The second set were a humourous series of ads targeted at a younger male skewed demographic to communicate the low priced value picks menu.

Fresh Happy Meal Choices for Parents

Fresh Happy Meal Choices for Parents


Value Picks Menu Targeting the Youth Market

Value Picks Menu Targeting the Youth Market